How to level up your business with sticker marketing

How to level up your business with sticker marketing

Have you been on the hunt for different or alternative marketing strategies? Do you already love the idea of using stickers, but are not really sure how to go about sticker marketing? Or maybe you simply want to learn all there is about different forms of marketing? 

Then you have come to the right place. No matter where you are in your sticker journey, we are here to give you all the information you need to create an amazing sticker marketing campaign in record time. 

Before you can get sticking, you need to find a sticker printing company you feel comfortable with. If you are looking for a local supplier, check out this UK-based sticker printing business that can help you achieve great looks. 

But now, let us have a look at how to make custom stickers work for you. 

  1. Jump the queue

When you are just starting out, or you run a small business, it can easily feel like you are always running behind. Especially when it comes to product packaging. Of course, huge brands can invest in materials and designs most of us can only dream of. 

But with stickers, you can jump this queue quickly. They might be low-cost, but they can help you create high-quality product packaging, no matter your industry. Their comparatively low price means that you can invest in coherent branding, risk-free. 

If you are looking for a premium touch, have a look at the printed vinyl materials your sticker supplier offers. You will often find metallic, gold, silver, or even holographic sticker materials you can use to create a stunning look. 

  1. Add an offline presence 

Most of our marketing happens online. In fact, a recent study has shown that we are exposed to up to 10,000 advertisements a day. It is safe to say that the digital space is getting cluttered. 

Now, we are not encouraging you to stop your digital marketing efforts. Quite the opposite, the data it generates is invaluable. But there is the possibility that your messages might not reach your target audience when they are most receptive. 

Stickers can help you create an offline presence in addition to your online marketing. This way, you can be present in a less crowded space, where you can reach your audience more effectively. 

  1. Make use of free stickers

Have you ever received a free sticker? There is just something about that that makes you hold on to it or stick it to your laptop. Free stickers feel good. 

There is actually some science behind that. When we receive free stickers, we think of them as gifts, not marketing materials. Through that, we are more likely to associate them with positive emotions. 

On top of that, the thought that we received a gift makes us want to return the favour to the person or business that gifted us. This can take many shapes like a repeat purchase, a recommendation, a positive review, or even a post on social media. 

You can use this strategy in a very simple way: add free stickers to every order. This allows you to reach every customer and forge those positive brand relations. 

And this is how you can level up your business with custom stickers. Do you have more tips you want to share with us? Then do not be shy. Leave is a comment in the section below. 

Michael Smith

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